The ideal candidate is both a strategist and a doer — someone who can build high-level marketing plans while also designing graphics, writing compelling copy, analyzing data, and managing platforms day to day. This position plays a critical role in promoting adoptions, increasing community awareness, elevating brand visibility, and supporting organizational growth.

The Marketing Manager will also support and provide coverage for social media operations when needed, ensuring consistent messaging across platforms.

Key Responsibilities:

Strategic Marketing & Campaign Development

• Develop and execute integrated marketing strategies aligned with organizational goals
• Lead multi-channel campaigns including adoption, programming, events, and promotions
• Manage campaign timelines, messaging frameworks, and performance tracking

Website Management (WordPress)

• Manage and update the organization’s WordPress website (Elementor or similar builders)
• Optimize content for SEO and performance
• Troubleshoot plugins and coordinate with developers as needed
• Monitor site health and user experience
• Basic HTML/CSS troubleshooting

CRM & Email Management (EveryAction)

• Create audience segments and manage activist codes/tags
• Build and deploy email campaigns
• Track and analyze email performance (open rates, CTR, revenue, conversion rates)

Social Media Management

• Oversee social media strategy across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Develop content calendars and campaign rollouts
• Create engaging captions and multimedia content
• Track social performance and ROI

Graphic Design & Multimedia Creation

• Design digital and print materials using Canva and/or Adobe Creative Suite
• Create branded graphics for web, email, social media, and events
• Produce and edit basic photo and video content for digital platforms
• Maintain visual brand consistency across all materials

Public Relations

• Draft press releases and media advisories
• Pitch stories to local media outlets
• Coordinate interviews and media appearances
• Identify compelling story angles tied to rescue, clinic services, and community initiatives

Digital Marketing & Advertising

• Develop and manage Google Ads campaigns (Search and Performance Max)
• Develop and manage Meta ads and optimize performance
• Implement and monitor SEO strategy (on-page and technical)
• Track website performance through Google Analytics and reporting dashboards
• Analyze campaign data and provide performance reports with actionable insights

Qualifications

• Minimum of 2 years of professional marketing experience required, preferably in nonprofit or mission-driven organizations
• Proven success developing and managing multi-channel marketing campaigns
• Strong WordPress website management experience
• Demonstrated experience with Google Ads and Google Analytics
• Understanding of SEO best practices
• Strong knowledge of major social media platforms and effective posting on each
• Ability to multitask and meet deadlines in a fast-paced environment
• Ability to work independently and collaborative with cross-functional teams
• Flexible schedule – some weekends and evenings required
• Passion for animal welfare and understanding of nonprofit operations is a plus.

Skills

• Proficiency in Canva and/or Adobe Creative Suite
• Strong copywriting, storytelling,graphic design and verbal communication skills
• Working knowledge of major social media platforms, including their unique algorithms, audience demographics, and engagement styles, with the ability to craft platform-specific messaging that aligns with each audience.
• Highly organized with the ability to manage multiple projects simultaneously

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: In person